Borough of Broxbourne and Hertfordshire County Council, alongside development partner Sovereign Peveril, have submitted a planning application for the £500m Brookfield Riverside development, in Cheshunt, Hertfordshire.
The development includes a new 1m sq ft mixed-use ‘out of town’ town centre, featuring retail, leisure, F&B, a hotel, workspace, assisted living and residential.
Chris Geaves, chief executive of Sovereign Centros, joint venture partner in Sovereign Peveril with Peveril Securities, said: “This is a transformative urban regeneration project that will boost employment and economic opportunities in the region. It is one of London and the South East’s last regeneration opportunities on this scale and will create a new heart for shopping and leisure in this superb location. The local community’s feedback has been vital in shaping our plans for the new town centre and we are excited about the next phase in delivering the scheme.”
Ralph Jones, managing director of Peveril Securities, said: “We are delighted to be associated with this development which is in a unique location on the edge of London and we very much look forward to bringing it to fruition over the next two years.”
Councillor Lewis Cocking, leader of Borough of Broxbourne added: “The developments will create much-needed housing and affordable homes, a variety of leisure and retail facilities, including a new cinema and up to 2,000 permanent new jobs. This will not only be good for the local economy but will also have environmental benefits; the new town centre will be fully integrated with the public transport, cycling and walking networks and local people will no longer have to travel outside of the area for their shopping and leisure needs.”
Richard Roberts, leader of Hertfordshire County Council and chair of Hertfordshire Growth Board, said: “We are committed to making sure that our county is home to well-designed, sustainable and thriving communities, and the Brookfield developments are excellent examples of how collaborative working can bring new places forward to make our residents’ lives even better.”
Architects for the development are Lyons Sleeman Hoare.


