Regal London has launched a new brand portfolio to support the company’s increasingly diversified strategy.
The parent brand will be called ‘Regal’ and the company’s five sub-brands will be called: ‘Regal London’ (residential assets); ’Regal Students’ (purpose-built student accommodation); ‘Regal Workspace’ (offices); ‘Regal Construction’ (construction); and the company’s construction training initiative will be called ‘Regal Academies’.
Jonathan Seal, CEO of Regal, said: “We never stand still at Regal. Our history of consistent, strong growth shows that we constantly adapt, pivot and seize new opportunities and markets, building on our experience and success of past decades. The new brand portfolio demonstrates the breadth of our abilities, all undertaken by our expert in-house teams who see projects through from start to finish.
“It is crucial that we continue to build on our legacy. Our longstanding relationships with landowners, financial partners and London boroughs are testament to our integrity. This brand evolution celebrates our past and is a true reflection of our diverse and forward-thinking business, positioning us well for the future.”
