Outdoor media infrastructure owner Wildstone has appointed Yvette Meijer as the firm’s new European operations director.
Meijer has more than 35 years’ of operations, procurement and management experience across the telco industry, having previously worked for the likes of Ericsson, Nokia, Colt Technology Services and most recently Cellnex Netherlands.
In her new role, she will work closely with Wildstone’s global MD and COO to provide strategic oversight of the firm’s European business, help run day-to-day operations and support the EU MDs in driving Wildstone’s European growth and digitisation strategy.
Meijer said: “I am thrilled to have joined Wildstone, a market leader with seriously ambitious growth plans across the UK, Europe and beyond. There has never been a more exciting time to join the OOH industry with the new opportunities afforded by digital, and I look forward to applying all my experience and expertise from the telco world to this ecosystem.”
Philip Allard, chief operations officer at Wildstone, added: “We are delighted that Yvette is joining our rapidly expanding European operation. She brings a wealth of transferable experience from the telecommunications infrastructure sector which will prove invaluable in helping Wildstone deliver on its expansion and digitisation ambitions in Europe.”
