Salboy has appointed Carmen Ching as the property development and funding company’s first head of sales.
Ching, who has been a senior director at Salboy since 2020 and has spent the last three years as head of Asia Pacific based in Hong Kong, becomes the first person to be handed a global remit to lead the company’s international sales strategy.
Ching will report in to Simon Ismail, co-founder and managing director of Salboy Group, and will continue to lead sales in Asia from Hong Kong while directing the group’s global sales strategy.
Ismail said: “Since we were lucky enough to welcome Carmen to the Salboy team in 2020, she has been instrumental in maturing our sales strategies, nurturing our teams and ultimately driving our growth across Asia. We are hugely excited that Carmen has accepted our proposal to lead our sales strategy on a global basis in the future and we look forward to seeing the impact she has on all our talented sales teams wherever they are in the world.
“Ensuring that our sales process reflects how borderless the UK property market has become is essential. Our client base is hugely international in its reach as more international clients buy UK property not just for investment but as homes for their children while studying at first-class UK universities or as homes-from-home during extended business travel. A globalised, coordinated approach will help ensure our discerning clients experience a better, easier and faster service from us.”
Ching added: “Collaboration will be key to achieving our ambitious growth goals over the next five years. Salboy has over £1bn worth of property currently in development in London, Cornwall and Manchester – all parts of the UK where the demand for high quality housing continues to outstrip supply.
“We need to continually expand our sales presence globally to ensure that buyers throughout the world have the opportunity to access Salboy property built where it is most needed. Working with Zann Quek, Benjamin Ashcroft and the rest of our global sales and marketing team, I look forward to rolling out a strategy that brings together our collective knowledge and expertise to help us maximise the potential ahead of us.”
