Frasers Group has signed for flagship Sports Direct stores at Westfield Stratford and Westfield London (White City).
At Stratford it has taken a 28,000 sq ft unit and at White City it has signed for a 29,000 sq ft store.
Both stores will stock a wide range of the world’s biggest sports and performance brands, in addition to other brands from the Frasers Group ecosystem, including USC.
Ger Wright, managing director, sports at Frasers Group, said “We are incredibly excited about the launch of these new flagship Sports Direct stores, which are a testament to Frasers Group’s unwavering commitment to elevating the retail experience for sports enthusiasts across the city and the UK.
“These new retail spaces also reflect our commitment to providing our customers with unparalleled access to the best sports retail experience. Our Oxford Street flagship will remain the main beacon of our brand in London, while these new locations will further enrich the sports retail landscape, offering unique and immersive shopping experiences.”
Frasers Group was advised by CBRE on the lettings.
