Host Student Housing has recruited Lucy Treasure-Broughton from Fresh as the company’s new marketing director.
Treasure-Broughton has more than seven years’ experience delivering B2B and B2C multi-channel campaigns across more than 60 assets in the UK and Ireland spanning the PBSA, BTR and co-living sectors.
This newly created role completes Host’s executive team following a two-year strategic restructure to position the business for its next phase of growth in the third-party PBSA management sector.
John Nesbitt, managing director of Host, said: “Lucy’s appointment marks the final piece in the leadership restructure we set out two years ago, and it comes at a pivotal time for Host. Her insight, creativity, and sector knowledge will be key as we grow our platform, diversify our offer, and continue raising standards across the industry. I’m looking forward to seeing the impact she will make, especially as we prepare to launch our first Habito co-living site this summer.”
Treasure-Broughton added: “Host is a business with real momentum – ambitious, values-led, and focused on delivering more for its partners and residents. The opportunity to shape how the brand grows and connects across the student and co-living spaces is a challenge I’m excited to take on. With such a strong foundation already in place, I’m looking forward to building on that success and helping lead Host into its next phase of growth.”
