Supercar brand Alpine has signed for a flagship 6,500 sq ft showroom at 56-59 Park Lane, London.
The unit, which features approximately 75 ft of road frontage, was previously occupied by BMW.
The new showroom will display Alpine’s full range of vehicles and will host launch events aimed at both enthusiasts and prospective buyers.
Emma Wills, director in Colliers’ London retail team, which acted on behalf of the landlord on the letting, said: “We worked in conjunction with our dedicated UK automotive team to comprehensively cover the market and are delighted to have secured such a prestigious motoring brand.
“The letting of 56-59 Park Lane to Alpine highlights the continued demand for flagship retail space within London’s luxury automotive sector. This location offers a unique combination of high visibility and proximity to complementary brands, making it an ideal base for Alpine’s expanding presence in the UK.”
