International beauty brand Bath & Body Works has signed a 10-year lease on a new 1,425 sq ft store at Derbion shopping centre in Derby.
The new store, which is the brand’s first in the East Midlands, will stock Bath & Body Works’ wide range of fragrances, skincare products and home essentials.
The US-based retailer currently operates across 54 locations in the UK and Ireland, and has opened 13 dedicated stores.
Beth McDonald, managing director of Derbion, said: “We’re delighted that Bath & Body Works will be joining the centre and we’re incredibly proud to have been selected as its first location for a dedicated store in the East Midlands. The decision is testament to the continued evolution of Derbion as we cement our position as the home of beauty in the region.
“The addition of Bath & Body Works, as well as the arrival of Primark and a raft of recent openings, demonstrates our ongoing commitment to delivering the very best retail and leisure experience for our shoppers, and we look forward to announcing further centre news soon.”
Jo Part, from Bath & Body Works, added: “Derbion’s place as the leading retail destination in the East Midlands makes it the perfect location for our first store in the region. We hope our unique offering will attract shoppers from far and wide as we continue to grow our presence across the UK.”
