DP Leisure GB has agreed a deal on the eighth location for its 360 Play family entertainment centre brand at Broadway Plaza in Birmingham city centre on a 20-year lease.
The new 20,000 sq ft Birmingham location will offer a mix of active, imaginative, and creative experiences under one roof, including rides and attractions, such as dodgems and carousels, play frames, climbing activities, and dedicated ‘edutainment’ role play zones – including the brand’s ‘360 Street’.
Construction of the new centre is being managed by DP Leisure’s in-house development arm, DP Associates, with opening scheduled before the end of the year.
Duncan Phillips (pictured), founder and managing director of DP Leisure GB, said: “We’re incredibly excited to bring 360 Play to families in Birmingham. We’ve come a long way since we set up our first location, however the foundations of the business remain firmly the same – putting families in the centre of the play experience.”
Andrew Ferguson, senior fund manager, leisure fund, asset management at Legal and General, added: “We are pleased to secure 360 Play as a key family attraction in our scheme at Broadway Plaza as we continue to seek out leading brands and proven leisure operators to complement our locations. We have seen how important the family market is in getting the right mix in a scheme and our experience with the 360 Play brand at other successful schemes should mean Broadway Plaza continues to perform well for us.”
