Womenswear brand Vanilla is taking a 4,500 sq ft unit at Merry Hill. The retailer will sell its Blue Vanilla and Pink Vanilla labels from the store located on the upper mall opposite Boots.
Alistair Winning, asset manager at Sovereign Centros, said: “The commitment of another well-established high street retailer at Merry Hill is testament to the destination’s appeal and fashion success. We are continuing to introduce brands that deliver breadth of choice and enhance the experience for our visitors; Vanilla aligns with this continued drive, and we look forward to seeing our customers enjoy their on-trend collections.”
Michelle Burns, head of retail stores at Vanilla, added: “Vanilla continues to go from strength to strength as a brand, and we are so excited to soon be opening in Merry Hill, one of the UK’s leading retail and leisure destinations. This is the perfect home for our new store; Merry Hill’s visitors will love our forward-thinking approach to fashion, with our unique, trend-led collections of womenswear, from both Blue Vanilla and Pink Vanilla.”
JLL and Time Retail Partners represent Merry Hill.
