Rugby Borough Council has approved a major new vision for the regeneration of Rugby town centre.
The Rugby Town Centre Delivery Plan – titled ‘Rugby Revitalised’ – establishes a 10-year framework for revitalising the town centre, which will unlock up to £140m of development value and deliver more than 600 new homes.
Developed on behalf of Rugby Borough Council, the delivery plan identifies seven key opportunity areas across the town centre including the transformation of Rugby Central shopping centre, the creation of a new Cultural Quarter, enhancements to St Andrew’s Quarter and improvements to key public spaces and routes throughout the town centre.
Sadie Janes, director and head of the West Midlands development team at Savills, which was appointed by the council to prepare the delivery plan, said: “Rugby is a town with a rich heritage, strong identity and excellent connectivity, all of which provide a solid foundation for future growth. This delivery plan sets out a clear, market-facing framework that will help attract investment, support regeneration and enhance the town centre’s role as a focal point for the community. Importantly, it balances economic ambition with social value, ensuring that future development delivers meaningful benefits for residents, businesses and visitors alike.”
Jerry Roodhouse, deputy leader of Rugby Borough Council, added: “Town centres across the country are changing, and Rugby has a real chance to shape its own future. This delivery plan gives us a clear route forward. It looks at what can be done now, what needs more design work, and what will need longer-term investment. It also means we can make the most of every project. We want the benefits of this work to be felt by residents, businesses and visitors for years to come.”
