Hartwell has unveiled plans for a new £100m mixed-use scheme in Digbeth, Birmingham.
The company intends to transform an outdated and under-utilised 2.8-acre brownfield site into a new gateway to Digbeth called Phoenix Yard.
The site has the potential to provide up to 260,000 sq ft of media and educational space in addition to commercial floorspace, up to 240 new homes, retail space, new public realm and high-quality landscaping.
The proposals have been sensitively developed by architects Allford Hall Monaghan Morris to pay homage to the site’s industrial history as Phoenix ironworks.
Joanne Churchill, group property manager at Hartwell, said: “We are delighted to unveil our vision to transform an under-utilised brownfield site to deliver Phoenix Yard, a new mixed-use neighbourhood at the heart of Digbeth. Through unlocking the potential of this site, our plans promise to positively contribute to the area’s ongoing transformation into a thriving and vibrant part of Birmingham, delivering an exciting range of new opportunities and living space for the future.
“In recent years Digbeth has benefitted from significant investment and is recognised by Birmingham City Council as a key growth area. This scheme has been designed with this investment and the wider ambitions for Birmingham in mind. The potential delivery of media and educational space will support the continuing growth of BBC Midlands HQ and its ecosystem following the BBC’s multi-million-pound investment into the area.
“Similarly, new homes will complement the site’s location in Digbeth’s creative centre. This will be supported by excellent connectivity, which is enhanced by nearby major transport investments including HS2’s Curzon Street Station and the Metro Eastside Extension. We look forward to receiving comments on the proposals from local residents and businesses, with feedback set to help inform our final planning application.”
The wider project team at Phoenix Yard includes Ridge, Cundall, Hoare Lea, Macfarlane + Associates and Newmark.
