Shaftesbury Capital has let a 3,200 sq ft restaurant unit to hot pot-focused concept Yangguofu Malatang (YGF Malatang) at 47-49 Charing Cross Road in London’s Chinatown.
Yangguofu Malatang will offer a twist on the traditional hot pot by allowing diners to customise their own bowls. Guests will be able to choose from a selection of different noodles, broth flavours and meat, fish and vegetable toppings.
Yangguofu Malatang currently operates nearly 7,000 restaurants worldwide and the Chinatown site is the brand’s West End debut.
Emma Matus, head of restaurant leasing at Shaftesbury Capital, said: “Chinatown London is a hub for standout concepts from across the ESEA, and YGF Malatang is a great example of a proven concept in China choosing Chinatown at an early stage of its UK journey. Malatang is a staple for so many across China and beyond, with Yangguofu Malatang set to bring an authentic taste of North East China for the thousands of discerning diners that come to Chinatown London every day.”
Neil Ping, Europe general manager of Yangguofu Malatang, added: “Whilst Yangguofu Malatang has already proved to be a hugely successful concept, the chance to weave Yangguofu Malatang into the fabric of Chinatown London marks a deeply significant moment for us. Considering the location’s reputation as a hub of ESEA culture, we are confident that our grounding in such a popular Sichuanese culinary trend means we can deliver an offer that aligns with the destination’s globally renowned and authentic lineup.”
