Japanese fast food restaurant brand Yakiniku Like has signed for its debut European location at 47 Greek Street, Soho.
The brand, which is operated by Dining Innovation Group, will trade under the name Yakiniku Like Soho and intends to open its 2,200 sq ft unit next year.
Yakiniku Like, which has more than 260 sites across China, Taiwan, Japan, Singapore and Indonesia, serves top quality meats like wagyu beef, karubi and harami, through to pork belly and chicken thighs.
Dennis Maneefuangfoo, CEO of Dining Innovation UK, said: “We are very pleased to be bringing Yakiniku Like to Europe and what a better place to launch than in London. Shelley Sandzer provided us with invaluable advice and were able to secure us a prime site in one of the busiest and most engaging F&B hubs in the capital. We believe our concept will be well received, suiting an array of lifestyles including individual visits and family occasions.”
Nick Weir, joint managing partner at Shelley Sandzer, which advised Dining Innovation UK on the deal, said: “As a leading and dynamic agency with unparalleled knowledge of the hospitality sector, we understand what brands are looking for, especially when they make their entrance to previously unknown territory. Yakiniku Like Soho will provide a quick and efficient service where taste and flavour are not compromised, fitting in seamlessly with the broad mix of F&B concepts that we’ve helped secure over the years within the once again bustling Soho.”
