Proptech platform nHabit has launched a new agent-facing product designed to help landlords and letting agents price rental properties correctly first time.
The product uses proprietary data on which properties renters are rejecting when searching for a home and it has been launched in response to the Renters’ Rights Act, which removes a landlord’s ability to correct a pricing mistake once a tenancy has begun.
The rejection data is drawn from nHabit’s consumer app, which launched in February 2026 and is set to reach 10,000 users in London by the end of September, according to the company.
Steven Charlton, founder of nHabit, said: “We will understand renting like Tinder understands dating. The only way to get that level of understanding is through a swipe mechanism. With swipes you can see what people don’t like, whereas every other platform only captures what people like.”
Nick Neill, managing director of national franchise estate agency EweMove Sales & Lettings, which has signed up to the nHabit platform, added: “Get the price wrong now and there’s no second chance: too low and you’ll be buried in enquiries, too high and the property might sit empty for some time. nHabit’s demand and rejection reports will give us the local data to land on that sweet spot first time, when guesswork simply isn’t an option anymore.”
The free tier of the agent dashboard has now launched, with the option to purchase pay as you go tokens to enhance the visibility of select listings for users. Agents onboarding during this initial phase will also have input into the data nHabit prioritises.
