Shaftesbury Capital has let a 4,400 sq ft store on Carnaby Street to Sephora UK for the brand’s new ‘boutique’ format.
The new concept store at 5-7 Carnaby Street, which has a 2,600 sq ft trading space, will have more of a focus on curated edits, expert advice and speed of service, and will feature a different facade and ‘Beauty Scan’ technology.
William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Sephora is without a doubt one of the most coveted brands in the UK right now. Its emphasis on curation, bringing together products and experiences that can’t be found elsewhere, means Sephora UK will differentiate itself from the beauty offer in Soho, complementing the existing retail mix and aligning with Carnaby Street’s appeal to such a broad consumer base. That we’ve been able to secure this first site in the West End is a clear sign of Carnaby Street’s reputation for best-in-class retail, and it will be really exciting to reveal this unique space in the summer.”
Catherine Spindler, president of Sephora Europe and Middle East, added: “We are very excited to reveal this new store format, carving out our own unique path through an expansion strategy and commitment that reflect our ongoing consumer engagement. We’re thrilled to bring this new experience of Sephora London – a city that has always been at the heart of beauty culture and innovation.”
