URW has announced that Vincent Rouget will be appointed chief executive officer and chairman of the company’s management board from 1 January 2026.
Rouget, who is currently chief strategy and investment officer and acting COO Europe, will succeed Jean-Marie Tritant, who has served as URW’s CEO and chairman of the management board since 2021.
Following a meeting of URW’s supervisory board yesterday (23 October 2025), the company said it had decided to “accelerate the implementation” of its succession plan, with Tritant leading the transition through to the end of the year.
The supervisory board also expanded the scope of Anne-Sophie Sancerre to include the responsibilities of COO Europe from 1 January 1 2026, in addition to her role as chief customer and retail officer. A new chief investment officer will be named at a future date.
Jacques Richier, chairman of the supervisory board of URW, said: “Today’s announcement affirms our proactive leadership succession planning, the group’s strong performance and the positive trajectory set out in the ‘A Platform for Growth’ business plan. Jean-Marie was appointed CEO at a very critical moment, successfully reshaping the group and returning it to growth while navigating an extremely challenging external environment. His vision and remarkable contribution to URW will continue to benefit the group into this next chapter.
“Vincent has been instrumental to the group since he joined the business in 2023 and is a key contributor to the creation of the ‘A Platform for Growth’ business plan. We are fully convinced of Vincent’s ability to lead the plan’s delivery with great success.”
Tritant added: “With the strategic transformation of the group we have achieved during my time as CEO and the growth trajectory generated with our ‘A Platform for Growth’ business plan now fully activated, I have total confidence in the future growth of URW under the leadership of Vincent and our management board. I am proud of what we have accomplished and look ahead to an exciting new chapter in my own career.”
Rouget said: “It is a great privilege to be chosen to lead URW through its next chapter, supported by a strong and experienced management board and our outstanding teams. I thank the supervisory board for their trust, and Jean-Marie for his leadership, guidance and unwavering commitment to the business. In ‘A Platform for Growth’, we have a clear business plan for the future and sustainable value creation opportunities which will deliver strong shareholder returns.”
