European design and construction firm Woodalls has appointed Dana Serrano as head of construction, Europe.
Serrano has more than 23 years’ experience leading large-scale workplace, retail, hospitality and life sciences projects across Europe.
She previously held senior leadership roles at Unispace and ISG, where she led multidisciplinary delivery teams across France, Belgium, the Netherlands and Luxembourg.
In her new role, she will focus on scaling Woodalls’ European construction operations, building delivery consistency across multiple territories, and supporting the company’s growing portfolio of international clients.
Serrano said: “Woodalls combines professionalism with agility, which is increasingly important for global clients delivering projects across multiple European markets. There is a real opportunity to build a highly consistent European delivery platform that combines local expertise with the operational standards international clients expect across every market. My focus is on strengthening that capability, building exceptional teams, and delivering projects with the highest levels of quality, accountability and consistency.”
Hans Woodcock, managing director at Woodalls, added: “Clients operating across Europe are increasingly demanding delivery partners that can combine local market expertise with consistent operational standards across multiple territories. That capability is becoming a major differentiator in the market. Dana’s appointment reflects both the scale of our European ambition and the increasing demand we are seeing from multinational occupiers across workplace, life sciences, and technology sectors. She brings exceptional experience delivering complex international projects and has a formidable reputation for building high-performing teams and delivery consistency across Europe.”
