ESG technology platform Measurabl has appointed Sara Maffey as vice president of sales enablement.
Prior to joining Measurabl, Maffey was head of corporate development at location intelligence company Local Logic. She also held positions at Cushman & Wakefield, commercial real estate services and advisory firm Transwestern and the New Jersey Economic Development Authority.
In her new role, she will spearhead initiatives to enhance internal processes, maximise efficiencies and strengthen the company’s current sales strategy.
Maureen Waters, CGO of Measurabl, said: “Sara’s extensive experience in real estate and her proven track record in driving growth across multiple markets, align perfectly with Measurabl’s goals. We are confident that her expertise will greatly contribute to building out a truly effective global sales strategy, as we look to solidify our position as the industry leader in ESG reporting.”
Maffey added: ”I am thrilled to join Measurabl and contribute to the company’s vision of driving growth and success. My focus is on conducting a thorough examination of our internal processes, implementing efficiencies, and collaborating cross-functionally to ensure that every aspect aligns with our overarching goals. The importance of accurate, high quality ESG reporting is now of paramount importance to the real estate industry, and I look forward to supporting our customers as we work towards a more sustainable future.”
