The Hill Group has agreed a deal to acquire two parcels of land at Parsonage Road in Takeley, Essex, on which it intends to build a new residential community featuring 108 homes.
The site, which spans almost 16 acres, was acquired through land promoter Endurance Estates and agent Sworders and has a gross development value of £50m.
The development will comprise one- and two-bedroom apartments and two- to four-bedroom houses for affordable rent and shared ownership, with 40% of the homes affordable. The development will also offer a range of two- to five-bedroom houses for private sale.
Hill will replace an existing reserved matters consent for a 66-bedroom care home on part of the land with additional housing.
A reserved matters application for 88 homes and a full application for 20 homes are expected to be submitted in October 2025 with a start on site targeted for summer 2026.
Andy Hill OBE, founder and group chief executive of The Hill Group, said: “Parsonage Road is a well-located site that will enable us to deliver high quality new homes in an area where there is a strong housing need. By adapting existing consents to reflect local housing requirements, we can create a new residential community that truly enhances the local area. We look forward to engaging with residents and stakeholders as we develop our detailed proposals.”
