The Boutique Workplace Company has appointed Adam Nickson as the company’s inaugural marketing director.
Nickson was previously a key part of the team behind the go-to-market brand merger of The Office Group and Fora. Prior to joining Fora in 2023, he headed up UK marketing communications for Renault Group for three years, having also worked at Hyundai and Jaguar Land Rover.
The Boutique Workplace Company operates more than 40 locations nationwide and most recently signed a 15-year lease on 1–3 Frederick’s Place at Bank in London, and expanded into Scotland, agreeing a deal for space at 9 George Square, Glasgow.
Nickson said: “I’m joining Boutique at a pivotal moment for the brand. I’ve always relished joining businesses and brands where there’s great potential for growth or brand re-development. Boutique is now a major player in the market, has a really strong core team and positive values at heart. The senior leadership team has a clear, unified vision, and their desire for growth is inspiring. The product is already fantastic, making the marketing job clear. I look forward to getting cracking.”
Daniel Wheble, CEO of The Boutique Workplace Company, added: “We’re thrilled to welcome Adam to the team as our new marketing director. His depth of experience, industry knowledge, and strategic vision will be instrumental in taking Boutique’s brand to the next level.
“For over 15 years, we’ve built something special, and now, with Adam on board, we have the opportunity to truly refine our place in the market, drive growth, and create even more opportunities. I’m really looking forward to working with him and seeing the impact he will make.”
