The organisers of MAPIC have announced some significant format changes to reflect the major shifts occurring across the retail sector.
With fewer new development projects being launched globally, the organisers said they had recalibrated the event’s format to support real estate professionals in their leasing efforts. MAPIC’s new tagline, ‘The International Retail Leasing Hub’, encapsulates this shift.
The event, which celebrates its 30th edition this year, will be condensed into a two-day schedule on Tuesday 4 and Wednesday 5 November 2025. These days will be entirely focused on high-quality business meetings with clear commercial objectives. Thursday 6 November will be dedicated to an exclusive, invitation-only event focused on the future of retail.
To create an even more business-friendly environment, MAPIC is also reorganising its venue layout. All exhibition stands – including those for leisure and food operators – will be located on Level Riviera 7 at Le Palais.
New for this year, Level Riviera 8 will open as a premium networking zone, offering bookable tables with sea views and access to a private terrace.
MAPIC is also developing new offers to help reduce the cost of travelling to, and staying in Cannes. These include private table options for those without stands, hotel packages from €100 per night, special restaurant menus, and a 10% discount on Air France flights.
Francesco Pupillo, director of MAPIC, said: “For both brands and developers, MAPIC remains a valued platform for generating business opportunities. However, in today’s climate, it’s increasingly challenging to justify the time and investment required for a three-day trip to Cannes. That’s why we’ve reimagined the format – without losing sight of MAPIC’s core purpose.
“We’ve sharpened our value proposition around three pillars: high-quality meetings, broader brand participation, and simpler, more effective networking. This transformation marks MAPIC’s 30th edition as the world’s leading international retail leasing event – designed to deliver maximum value and make doing business easier for everyone involved.”
